9. Audience Research
Skaters
One of the few activity based tribes
One of the longest standing subcultures worldwide
It is becoming more prevalent and stereotyped and this is making the 'true' skaters become more defensive of their tribe
Hardcores
Into punk and the straight edge scene
Tribal tattoos
Hardcores joins the tribe in 2012
Lots of slam dancing and Straight Edge ethics
Hipster-esque look
Hardcore Gamers
Competitive and highly political
Moved from real to hardcore gamers in 2015
Majority of younger people play computer games but the hardcore gamers are the ones that really contribute to the gaming culture
There is also a rise in D&D and other tabletop games
Superfans
Most active in the Geek community
They are twitteratis, fan fiction writers, tumblr managers and thousands of other groups who geek out online and actively follow their passions
Metallers
Left the tribe in 2012 but came but came back in 2015v, especially in cities like Birmingham
They enjoy head banging, band t-shirts and loud music but are very different than the Hardcores
Normalise tattoos and diversify music taste across the UK
Punks
It is making a big comeback
More diverse and interconnected
One of the longest standing tribes
More sanitised subculture than the older punks
Lots of music, politics and fashion
Niche Alts
Sea punks, hackers and ghetto goths
Young Alts
'Want out' of the main stream
They are experimental
Range from alternative, grunge, hardcore and more
A long standing tribe
Look alternative, listen to alternative music, have alternative views and are mainstream in every other sense
Geeks
A huge tribe
It is becoming increasingly cool and and normal
Left in 2012 but are rejoining as misfits and nerds
Everyone is geeky even just a little bit
Cosplayers
Geeky, Japanese-obsessed tribe
Passion for gaming, anime, manga and role playThey have been around for decades
Cosplayers are becoming more evident due to a strong online community, several types of cons and online forums
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